This product is sold for the benefit of women and girls, one krona per product sold we donate to Oxfam's work for women around the world.

The product is manufactured in a very nice factory that is certified by BSCI for good and safe working conditions. The factory is certified according to the quality management system ISO 9001 to ensure good handling of products to be used with food.

The world-famous fictional Moomin family and the global aid organisation Oxfam are working together to help women and girls around the world fight against inequality and poverty.

At the heart of the collaboration is "The Invisible Child", a story by Tove Jansson.

The Invisible Child was first published in English as a standalone title by The Invisible Child and the story was originally published in the short story collection "The Invisible Child and Other Stories" in 1962. The story is about a little girl who becomes invisible after being mistreated by the woman who took care of her. The girl is received by the Moomin family and is allowed to live in the Moomin house. There she is met with warmth and respect and eventually becomes visible again and regains her place in the world – a right that every woman and girl should have. Other Moomin products with motifs from The Invisible Child will also be sold to raise money for Oxfam. Macmillan Children's Books will donate £1 for each colouring book sold; Pocket Moomin Coloring Books, Fiskars, Moomin Coffee, Finlayson and Right Start will contribute a share of sales of their Moomin products.

The fundraiser is to support Oxfam's work in the fight against extreme poverty and suffering around the world. As the majority of people living in poverty are women and girls, they and their rights are at the heart of the campaign. Women are still often denied fundamental rights such as education, fair pay and decent working conditions. Women and girls are often the worst affected by emergencies. Oxfam works to support women to overcome poverty – they believe in women's skills, determination and ingenuity.

"Tove was a strong and independent woman who lived life as she wanted – unlimited ideas about how a woman would behave or what role she would behave in – which is not so surprising considering where she grew up. Finland has always been in the lead when it comes to women's rights and was the first European country to give women the right to vote in 1906. Not everyone is as fortunate and I am sure that Tove would be very happy that her stories will help women around the world escape poverty and find their voices.", says Sophia Jansson, Tove Jansson's niece and creative director of Moomin Characters.

In September 2017, Sophia Jansson visited Rwanda with Oxfam to experience the results of the charity work on her own. Among other things, Sophia visited a pineapple cooperative that helps women to receive increased income, which allows them to send their children to school and pay for care.

"The values woven into Tove Jansson's wonderful stories – justice, compassion, kindness – go hand in hand with what Oxfam represents and fights for every day. By creating businesses such as beekeeping and fruit plantations and building lives and homes after emergencies, we support amazing women all over the world. We believe that every woman and girl deserves the right to be visible and have her voice heard. We are very proud to collaborate with Moomin Characters and jointly launch this inspiring campaign," says Nikki van der Gaag, Oxfam's Head of Women's Rights and Gender Equality.

"When crises occur, it is statistically women who are hardest hit. No woman or girl should have to suffer in silence – we cannot let that happen in 2017! In Sierra Leone, I met strong, inspiring women who lived in poverty through the Ebola crisis, and struggled to help others. But tearing down obstacles is not easy. I support this fantastic campaign to encourage more people to stand up for women and girls to be seen and heard," says, Gemma Cairney, author.

" For more information about The Invisible Child and the Campaign please visit: www.oxfam.org.uk/shop/moomins or follow #TheInvisibleChild on Twitter, Facebook and Instagram

Washing instructions: DISHWASHER 45°C

Manufacturing material: Melamine Product size: ∅=20cm

Can be used from (months): 0mths+

Weight of product in packaging (g): 130 , nature