Samu-Jussi Koski is an awarded Finnish fashion designer, whose career highlights include working as the Creative Director of Marimekko and founding of his own company, Samuji. Samu-Jussi fell in love with fashion at a young age, and throughout the years has come to appreciate it from a more sustainable, lasting perspective. His interests lie in creating beautiful, functional items that stand the test of time through both their design and quality. Samu-Jussi finds inexhaustible inspiration in discovery, and his boundless curiosity for new things empowers him to explore new avenues fearlessly. Samu-Jussi’s first designs for Lapuan Kankurit, called HIETSU and TÖÖLÖ are an ode to his ideal Helsinki. The designs play with the scales and proportions of  the windows and architecture of the city that holds a very dear place in his heart.